What was it that they said when the “information super-highway” was first launched? Oh yeah. “Print is dead.” At one point, it seemed like ...
Four important lessons learned for managing SEO, SMM, SEM, SERPs (et al). How to keep the ASoT from strangling your marketing plans. There’s a ...
No matter how narrow, you can move your niche with these 3 'scopes' of content writing. I'll tell you a secret about content writing; niche markets ...
Why is Google so aggressive about fighting SEO cheats and shortcuts? Why do ‘white hat’ strategies and tactics produce better payoffs at the ...
I don't know how many journalists I have met who have said, "I'm writing a novel." Maybe it's like being a waiter who aspires to be an actor or ...
Take a shortcut and start with a “heavypen.” If you’re reading this, you’re looking for a freelance writer for a marketing communications ...
Or what love isn't. Considering Apostle Paul's first letter to the Corinthians. Ever wonder what God intended for us to do through Love? Paul Simon ...
Writing your own content for your website? Don't drive yourself nuts. Repurpose and reuse old stories and create a new one. Cynics say that the best ...
Guerrilla Marketing is not about working cheap. It's about building smarter strategies for content creation and marketing - with a little help ...
Our technological advancements are evidence of a vibrant culture of science and research. Why is science left out of the public policy-making ...
Nuclear disasters, record-breaking oil spills, financial meltdowns? What can a fool tell us when smart people have failed? There are all kinds of ...
Time to get over your fear of blogging. It's easier than we think: getting over fear. Good thing, too. While fear is the very thing that stops us ...
The bigger question for free will is, what's its purpose? Of course, we have free will - it's the source of humanity's greatness and its worst ...
As part of your SEO strategy, include a “Content Silo”: a stack of SERP-focused content rich with relevant and tightly targeted search ...
10 warning signs that your "SEO Expert" is about to get your website banned. First, full disclosure - I am a recovered spamdexer - one of Google’s ...
Do we fight or join the media madness? I'll admit it... I am TOTALLY a social media voyeur. I enjoy watching how people react to the latest news ...
People complain that our leaders aren't what they used to be. How about We the People - are we blameless? These days, it feels as though the the ...
Finally, I can say that my youth has gone. The ultimate YOUNG DUDE has passed away today. RIP David Bowie. Oh, am I being too dramatic about the ...
Three things that everyone can do to shed opinion bias. Adrian Vore of the San Diego Union-Tribune echos a long-held opinion among some that ...
An old friend posted a photo on his Facebook page. The image was of me, Peter Burke, and Steve Werblun hamming it up during a break. My first ...
Caught a glimpse of the Space Shuttle Endeavour as it flew very close to my house today. The clip is quite short - but I was able to catch a few nice ...
Achieving a sense of satiety and balance by creating sustainable agreements. Continues "Negotiating Without Bloodshed" Ideally, ...
The Measure of Success is not how many bodies you rack up. An old guy once told me that negotiation was like two men getting into a wagon. ...
Get rid of your cultural stereotypes. International Business - words that provoke simultaneous mental eruptions of mystery, myth, and fear. And for ...
Control your costs. Trim your budgets. However, before you cut your marketing program, consider Cost-of-Acquisition. It's not an overthink. Global ...
Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was Machiavelli. I believe that it also ...
The stories from Japan couldn't have been much grimmer. The earthquake and tsunami of March 11, 2011, was devastating - on a magnitude that was very ...
PART II: "Mass Man" and Kinetics Following Part I, my review and reflections of Jose Ortega's seminal book "La Rebelión de las Masas" (tr. The ...
Faith vs Science? Why do we have to chose? What's really behind this struggle? I just watched the 1960 film Inherit the Wind, directed by Stanley ...
Part I: The scary stuff I have a thirst for philosophical discussions about human communication: how we communicate, why we bother, and to what ...
I have grown weary of whiny journalists and pundits who have such a limited understanding of history and narrow appreciation for what it takes to ...
I'm a habitual coffee drinker, and I have people around me (doctors, mostly) poking at me to curtail the java for fear that I'll develop some ...
Can Poetry Save the Earth? I was rummaging through some notes and rediscovered this wonderfully written poem called 'The Well Rising' by William ...
This is a headline that stopped me completely: The U.S. Army's New Solar Power Plant Reflecting on the US Army's constant need for energy, I ...
Led by cost-drivers and faulty notions of management, businesses abandoned the Creative Classes with hand-over-fist outsourcing. They discovered ...
The optimism I learned from Buddha, grows in my heart with Jesus. First, a little background. My father was a professed atheist. A smart man, but ...
How a chance meeting changed my mind about how we find faith. I was driving a 24' truck filled with props for Anaheim Ballet's annual performance of ...
Why a 'green hedge' on energy inflation works and makes practical sense. No matter where you are in this discussion philosophically or politically, ...
I've been bragging about my solar panels. I suppose it's time that I show folks what they look like. By the way, those panels are from First Solar - ...
CNN MONEY: How the profits stacked up - Nov. 2, 2009 Good solid news for the economy. On other online venues, I'm known for my high optimism ...
Looking forward to the end of a senseless prohibition. Back in 2009, Times Online writer Andrew Sullivan speculated the end of "senseless ...
I received an email today announcing that a defunct magazine that I once edited has won the "2009 Best of Laguna Beach Award" in the graphic arts ...
The chief cause for the American health care crisis isn't the cost – it's the debate. I do not enjoy enthusiastic politics. I don't join parties. ...
A million kids groaned when researchers from the University of Nebraska announced their finding earlier this month: homework is good for you, the ...
I am a freelance public relations professional, writer, marcom specialist, social networker and expert communicator. But alas, I'm also a frustrated ...
Cue: Perry Como, "The Christmas Song," otherwise known as the "chestnut song." Do you hear the smooth tones dribbling over easy ...
About this time of year, it's Perry Como who takes me back to the happier days of my childhood. Specifically, Como crooning about the long tradition ...
My Hard-Won 6-Step Security Checklist Tell me if you've experienced any of these security events: You've noticed a spike in email from various ...
My journey began with this website. Heavypen.com was my first website. I launched it in 1997. The pic on the right is as the site looked around at ...
