Meet Heavypen – Content Creator, SEO SERP Strategist

content creator, seo serp strategist

I’m Ray Wyman Jr. 

I’m a project-ready freelance content creator with LOTS of experience in SEO SERP strategy. My Public Relations/Journalism degree prepared me to be a content creator. But it also equipped me with knowledge and sensitivity for what drives audiences to engage and interact. After I launched Heavypen in 1997, I kept up with new technology for websites and developed skills in digital marketing communications. I pursued search engine optimization theory with a methodology called RTR Optimization (Roads to Roam) and use many of those concepts today in my work in SEO strategy. Most of my work is in content development (feature articles, ghost blogs, video blogs).  I also develop and manage WordPress websites with partner agencies, freelance website developers, and graphic designers.

Please contact me about how I can help you with my extensive experience, knowledge, and skills—Are you looking for a content development coach? I do that, too! I work for clients all over the U.S., China, and Europe – all from my home office in Orange County, CA. Heavypen’s tagline is “Content creation for a Word-Hungry World,” focusing on keeping costs for small to medium-sized businesses.

Still getting to know me? Check out my profiles and posts on LinkedInTwitter, and Facebook.


When I completed my journalism degree at Cal State Long Beach in 1982, I was already published in about a half-dozen newspapers, journals, and business trade publications. My first completed book was published in 1987 (Companion to Rare Coin Collecting). I launched my first website (all hard-coded HTML) in 1996. I launched this website on November 7, 1997, when everyone was still dazzled by the promise of the “information superhighway” (what a superlative, see Heavypen’s history). I wrote and published The Art of Jack Kirby and am working with The Jack Kirby Museum on a new podcast and book titled “Conversations with Jack.” I wrote stories for the Star Trek television franchise and optioned a few screenplays. I’m also working on completing my first novel, but that’s another story.

Services and Specialties

Content Creator, SEO Strategist

My job as a content creator is more than just uploading a few pictures and text. I lump “content creation” with “SEO” because these days, effective content needs an effective strategy. It’s also the primary driver for my RTR Optimization methodology. Success (with or without a ‘home’ website) is dictated by the degree of planning for THREE essential areas of digital marketing communications:

  • KNOW – know what your target audience wants to know about you. That means creating stories and narratives about you, your company, your product/service, and your mission.
  • FIND – optimize content so audiences may find your content (and you). This means creating content chock full of contextual meaning for every relevant keyword.
  • DO – ask the question: what do you want searchers to do? What content do you need to entice your target audience to engage and interact with you?

RTR Optimization means describing products and services thoroughly but with an eye on how the content will be ranked and how well it’ll be placed. SEO mechanics show us how the ‘machines’ (search engines) grade content based on grammar and rank it based on keyword deployments. I’ll guide you toward a content strategy that matches your audience’s search intent. Original, fresh, and engaging contentis (and always has been) the absolute king of marketing, but we also have to learn how to talk to our audience – at their level. Last (but not least), consider that a well-planned content strategy draws traffic from many “endpoints” – via social media, syndication, blogging, p2p events, and more.

Production and Project Manager

Anyone armed with a bit of knowledge can become a producer. I’ve worked for publishers, public relations agencies, and advertising agencies. I master organizing production – production schedules, vendors, and individual producers. Among the corporation I’ve worked for are the World Trade Centers Association, Texas Instruments, Sun Microsystems, Excite-com, Ernst & Young, Judicial Council of California, Clean Energy Fuels, and SonicWall. I’ve also had the pleasure of working with individual professionals in health care, business management, law, finance, and lifestyles. I may draft other freelance specialists to help with the particulars of your project, but I never surrender responsibility. I have many years of direct experience in writing (of course). I also have plenty of personal experience producing videos, presentations, books, websites, and more. If you’re on a budget (who isn’t), I can make you look like a million bucks. That’s my job.

Technical Writer

I have over a decade of experience composing technical training manuals for heavy machinery, network operation centers, and complex standard operating procedures. This is one facet of my knowledge that really differentiates me from most of my fellow writers. After I graduated from college in 1982, I moved on to journalism and the other work I do for my clients. However, the experience of working as a technical writer through college helped me become a better writer. I also worked as a technical illustrator for Hughes Helicopters, JPL, and Northrop. I received various classified clearances to work with engineers and researchers, sifting through technical language and the engineering process to write and produce manuals, instruction guides, tutorials, and edit technical articles, white papers, and research papers. I am familiar with Chicago (Turabian), MLA, MAPA, and APA writing style guides.

Contact Me

Let’s try something a little bit radical: no more contact forms! Captcha is supposed to help stop spam, but I don’t like using them any more than I like managing the app. I invite you to use any of these social media platforms where I am active or receive notifications on a fairly regular basis:




PLEASE NOTE that contact via LinkedIn, Twitter, and Facebook may take longer because I’m not always online on those platforms (too busy working!). You may also email ray_wyman (at) heavypen (dot) com.