SEO: The Temptation and Peril of Spamdexing

SEO: The Temptation and Peril of Spamdexing

March 15, 2016 / 0 comments

6 SEO “Tricks” That Are Warning Signs Your “SEO Expert” is About to Kill Your Website One of Google’s primary enemies are what many of us call the spamdexers. These are the guys who tempt blacklisting by gaming the search engines with tactics designed to manipulate search results ranking. They spam the indexes with garbage…

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White Hat SEO

Nothing works better than old-school white hat SEO

March 8, 2016 / 0 comments

There is no such thing as a “good cheat” for SEO. And there’s a very good reason for that. If you were online back in 1996, then you remember when Alta Vista ruled the search. You’ll also understand why “good cheats” are anathema to good content development. Alta Vista was a machine-created index that spidered…

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Don't axe your most valuable asset

Marketing Budgets: Don’t cut your most valuable asset

May 5, 2012 / 0 comments

Controlling cost? Trimming budgets? Word of advice: before you hack away your marketing communications program, consider the fact that many forward-thinking organizations now treat marketing (advertising, promotions, public relations) as asset-building investments and not an expense-based cost of doing business. Our focus is shifting away from disposable engagement and more toward long-term relationships and retention. Acquisition of…

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Mass of books bolted to a wall.

Why Print Lingers

March 12, 2010 / 0 comments

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. I suppose there will come a day when 100 perfect bound pages of 80 pound gloss stock will be as rare as a rotary phone, but it hasn’t happened yet. And if the stats are correct – it’ll be quite a while yet before we will truly say that print is dead.