a3-the-age-of-sovereign

Marketing Budgets: Don’t axe your most valuable asset.

May 5, 2012 / 0 comments

Before you axe your marketing communications program, consider the fact that many large corporations now treat marketing (advertising, promotions, public relations) as asset-building investments and not expense-based cost of doing business. This is likely the reason that savvy managers focus more on retention and not acquisition of new customers. All businesses want to control cost. It’s…

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Why Print Lingers

March 12, 2010 / 0 comments

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. I suppose there will come a day when 100 perfect bound pages of 80 pound gloss stock will be as rare as a rotary phone, but it hasn’t happened yet. And if the stats are correct – it’ll be quite a while yet before we will truly say that print is dead.