Before you axe your marketing communications program, consider the fact that many large corporations now treat marketing (advertising, promotions, public relations) as asset-building investments and not expense-based cost of doing business. This is likely the reason that savvy managers focus more on retention and not acquisition of new customers. All businesses want to control cost. It’s… Read More
Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. I suppose there will come a day when 100 perfect bound pages of 80 pound gloss stock will be as rare as a rotary phone, but it hasn’t happened yet. And if the stats are correct – it’ll be quite a while yet before we will truly say that print is dead.