Tagged: Optimizing and Promoting

How to publish for print.

The Ethics of Plagiarism, the Morality of Stealing

Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was Machiavelli. I believe that it also follows that familiarity breeds contempt for civility and social order; courtesy and honor. In our short lifetimes, we have seen people traverse a vast behavioral spectrum – from a time when some behavior would be totally shunned to a time when some infractions are not only accepted but wholly embraced. Take my dilemma with plagiarism as an example.

My material has been online for more than a decade. I am widely plagiarized. In a way, I take a certain pride in the number of times people have copied my articles and my book, “The Art of Jack Kirby.” Rather than indignant, I feel relevant. I belong to the streaming conversation that fuels the Internet. I am not only a participant of its fabric; in some very real ways, I am a component and this pleases me.

Does this in any way excuse overt plagiarism? No. Anyone who – for example – publishes a book that is a wholesale ripoff of another work should burn in hell. But what if someone cuts the corners a little to borrow a bit here and there? What’s a paragraph or two between colleagues? Before the Internet, I’d say, “plagiarism is stealing! plagiarism is a crime.” Okay. Let’s run with that.

Remember from Philosophy 101, that all ethics and morality arise from society’s awareness of the conditions of mutually accepted behavior. Call it the “social contract of what’s cool.” For example, in one community, the manner of “borrowing” may be called “stealing” in another. In some places, people might just as well shoot you for “borrowing” without asking. In another, they might be downright surprised that you asked. Buddha claimed that ownership was one of the keys of suffering. Psalm 112:5 says, “Good will come to him who is generous and lends freely…”

Well, I’m a pretty charitable guy, but is there a difference between borrowing a bike and “borrowing” intellectual property? What do we do if the plagiarizer will not/does not credit the original author, what then do we do? Is it really a crime, if so – to what degree? Should we go to any expense to rectify every case? As a good friend once said, “It all depends on how pissed off you are and how much money you are willing to throw at a lawsuit.”

Post-internet and now elder didactic, I chose to feel gratitude when a peer finds my work important enough to include in their own. I chose to ‘chill’ and hope that people see beyond their own selfish needs and give credit where credit is due.

Still, I’m no Buddha. I admit feeling that jolt of insult and hurt whenever I see that someone has carted off with my work without so much as a ‘howdy.’ Moreover, it is saddening to see such pervasive – brazen – acts of stealing. And let’s be honest, business competitors do it to each other even more often than do bloggers and college students.

Philosophers observe that perceived public reaction is the seed to what eventually becomes morally and ethically acceptable behavior. Follow that line of thinking and you see that it is society’s malleable reaction that then becomes the attenuator for changes in what we accept as normal. Could it be then that the prevalence of plagiarism is merely the hemline of the present culture of “good enough”? Has our lackadaisical reaction to ‘stealing’ made us complicit in the lackadaisical observation of stealing?

I have no answers. There is no clear solution save calling my attorney every time I feel slighted – and frankly, I don’t want to live like a nervous hen. So, here I sit at the junction between insult and pride – bad news, I am plagiarized; good news, I am plagiarized. -HP

 

About: Visit LinkedIN or Raywyman.com for more information about Ray Wyman, Jr - freelance public relations professional.

Why Print Lingers

What was it that they said when the “information super-highway” was first launched? Oh yeah. Print is dead. And it almost died. But then something fabulous happened.

A great sea change occurred. People who use computers found that they longed for the smell of newsprint, the portability of a slick magazine to tuck under their arm. They’re clinging to their print magazines!

Do you doubt?

For the first time since the Great Recession began, both total magazine pages and rate-card-reported revenue have posted gains, according to Publishers Information Bureau (PIB).

Magazine audiences are growing — and young adults are becoming heavy readers. The number of young readers (18+) has grown more than 4% over the past five years.  Meanwhile, older audiences (50+) grew by almost 11% in the same period.

As of this year, 93% of adults overall and 96% of adults under age 35 now read magazines.

I grok these stats.

I read untold thousands of words per day. My eyes simply cannot keep it up. I need a break from the glare and the lumens. There’s the computer at work, the computer at home, the flat panel TV, the cell phone, cameras, iPods, e-Readers, camcorders. Ouch.

More than one doctor has commented to me that I should take a break from my electronic world. To ward off carpel tunnel, I use a left-handed trackball, a strange curved keyboard, a special chair, special angles for monitors and keyboards. And yet I suffer from tension headaches, blurry vision, stiff necks and back pain.

I am less patient with trolls and thumpers these days – people who pose as authoritative and knowledgeable sources. I especially despise political bloggers – cannot fathom why anybody should spend that much time ‘commenting’ about the opinions of other commenters. I know. I tried at MIXX – lead a brave fight to stay factual. But to what end? I verify everything before I repeat a single word of what I read online – especially blogs – and I never repeat a single word of what I read in comments. The product from so-called “socialization of publishing” – in my humble opinion – as thus far been less than impressive. Moreover, I think it is one of the destructive forces that are now at work in our society.

I miss professional reporters who know how to unwrap a feature story; who organize and at least try to find corroborating facts. I miss the blend of critical thinking with excellent authorship and professional presentation; a noninteractive print environment that’s easy to read with no animation, no pop-ups, no videos, podcasts or cookies. I miss discovering wonderful tidbits by accident while thumbing through my favorite magazine. Instead, I spend most of my browsing sifting through the guano. Yes, I find the gem or two; sometimes I find things that would have never found its way into a magazine, but the effort takes a toll on me physically.

There’s also the issue of portability. I have a laptop – two actually – but what’s the point? What about the ultimate portability of human-to-print interfacing with good old fashioned ink? Do you really take your laptop everywhere?

I could go on.

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. I suppose there will come a day when 100 perfect bound pages of 80 pound gloss stock will be as rare as a rotary phone, but it hasn’t happened yet. And if the stats are correct – it’ll be quite a while yet before we will truly say that print is dead. - HP

Source: Magazine Publishers Association

About: Visit LinkedIN or Raywyman.com for more information about Ray Wyman, Jr - freelance public relations professional.

Optimize!

Ray pic

How can you optimize your marketing communications & public relations today?

 

Answer: Hire a skilled communicator – a hybrid public relations practitioner and an excellent writer who makes active use of social media and search engine optimization tools.

Your goal is to influence what people know about you; what people to feel and think about you and your interests. All I need to know is what you want people to do.

My professional story spans more than 20 years. My mastery of public relations came during our critical transformation from print to electronic. Later work with social media and SEO only served to sharpen my writing skills and application of market research. I am a true hybrid public relations pro – blending old school, common-sense tactics with new school communications strategies.

Here’s what can I do for you:

>> Use my hard professional experience to ramp up your audience inquiry.

>> Manage dissemination of investor/product information, formulate comprehensive marketing communications strategies, create a ‘march of events’ on your behalf.

>> Develop and manage websites, content, social media, and blogs.

>> Provide all-inclusive low-cost packages to write and submit your press releases to your target publics and media gatekeepers (via PRWeb, PR Newswire).

>> Work comfortably as a “one-man-show” or as part of your in-house communications team.

And here’s how I will work FOR you:

>> I work with Purpose: to drive your communication and branding.

>> I produce a defined Product: results you expect, outcomes you can see.

>> I offer a clear Process: to fulfill your needs with an actionable plan.

Contact me through my LinkedIN profile.

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About: Visit LinkedIN or Raywyman.com for more information about Ray Wyman, Jr - freelance public relations professional.