Reviewing Guerrilla Marketing – Back to Basics with a little Geometry and Physics

July 12, 2009 / 2 comments

Every good marketer has read Jay Conrad Levinson’s seminal tome Guerrilla Marketing. The title has become ubiquitous to the profession. It registers as a noun of ‘marcom-speak’ that describes nearly any off-the-beaten-path strategy and tactic. While the ‘new’ guerrilla strategies are distillations, permutations, and variations on Levinson’s original theme, they all bank on his singular realization that all marketing is a matter of geometry and kinetics.