Ray Wyman

Ray Wyman Jr

Contact: 714-997-3808
Blog: www.heavypen.com
Profile and Portfolio: www.raywyman.com

Experience

1EZ Consulting Services, Newport Beach, CA

11/2013 – Present        Senior Writer

I offer website content creation and public relations services for this regionally well-known agency. 1EZ Consulting is a full-service Orange County web design and management firm based in Newport Beach, Ca, that specializes in responsive website design, custom business web design, programming, web development, and custom WordPress website design. Among their clients: John Wayne Airport, AesthetiCare Cosmetic Surgery, East-West Logistics, and many upcoming projects.

Greenway Design Group, Inc., Huntington Beach, CA

4/2008 – 9/2012        Communications Director

U.S. based manufacturer of energy-saving devices for commercial and residential air conditioning systems. I served as the “communications director,” as the staff public relations adviser, lead media relations/investor relations contact, market researcher, and chief website content creator. I managed marketing design and branding; created press releases, white papers, marketing collateral, website content, dealer training manuals, installation and maintenance manuals. I produced surveys, market assessments, videos and PowerPoint presentations. I worked directly with the CEO and other senior executives to set communications strategy and execute activities. The company is publicly traded under the symbol GDGI. My contract with the company was suspended pending completion of management reorganization.

Highlights

Korea Telecom, Korea Steel: I provided logistical and research support to set up an international agreement to sell and support company core products in Korea (est. value of $7.5m over three years).

Private Placement and Investor Prospectus: I worked closely with other executives (including the corporate attorney) to create a 50-page placement memorandum and a 20-page Investor Prospectus.

Technology Overview and White Paper: I created a 20-page overview of the company’s technology and summarized three university studies and the corporation’s own field tests.

TechAmerica/Harvey Mudd High-Tech Innovation Award for Green Engineering: I was the chief organizer for a drive to compete for the annual engineering award. The company won the 2010 award over Fisker Automotive and other high-budget contenders.

Commercial and Residential Dealer Marketing Assistance Program: Generated and managed all materials needed for a nation-wide dealer program: marketing collateral, training and promotional videos, and other support materials as needed.

WollnerStudios, Inc., Buena Park, CA

1/2004 – Present         Senior Writer/Editor

A boutique agency specializing in aerospace, hospitality, financial/insurance services, and commercial real estate development. I manage other writers. I work directly with clients on planning and strategy. I share responsibilities of assessing client's needs, scheduling, setting goals and managing workflow. I consult our clients about website content creation, public relations, marketing communications, and publishing. I also manage outside vendors including agencies, printers, and producers.

Highlights

Laguna Woods Village Rebranding Project: Formerly “Leisure World,” the community managers hired me to conduct focus groups with residents via several community meetings for input on a renaming/branding project. I also wrote branding manuals and communications guidelines (2007).

Marriott Los Angeles Downtown Redevelopment Plan: Co-researched and wrote 200+ page strategic business plan. Created “LA Touch” marketing campaign and assisted in implementing a joint public relations campaign with the Los Angeles Redevelopment Authority and the Los Angeles Convention and Visitors Bureau. (2007-08).

Cal Neva Resort and Casino Redevelopment/Rebranding Plan: Co-researched and wrote 80-page strategic plan for investors and developer. For Hotel Ventures, Inc. and Bedian International, Inc. (2007).

Atrium (Duxiana) Hotel, Las Vegas Redevelopment/Rebranding Plan: research and all writing for 160+ page business plan. Worked closely with owner and owner’s financial representatives to construct property commercial viability analysis. For Bedian International, Inc. (2007-08).

Aperture Health, Inc., Mission Viejo, CA

4/2000  – 9/2004         Marketing Communications Director

The company promoted online wellness with information and incentives to more than 400,000 opt-in members. I managed website content creation and management for the company’s flagship membership website, mywellness360.com. I also managed all communications including website management, public relations: media relations, research, special events and investor relations. I developed publications for dissemination to members and employers, maintained SEO campaign and managed regular press release submissions in support of the company’s investment relations and stock reporting requirements. The company was forced to downsize and retained me as a consultant until the business closed in August 2009.

Highlights

HRA360: Co-researched and designed a detailed health risk assessment survey and database. Designed the test form, database, results criteria (personal and corporate results), and implementation manual.

Stitch in Time: Co-wrote, produced and co-presented a 3-hour seminar about employee wellness programs as a risk mitigation strategy for employers. Seminar was approved for continuing education credits for accredited members of the Risk Managers Society.

Wellness360 Magazine: Developed a prototype magazine for evaluation by the board of directors and investors. Credited as “executive editor.”

World Trade Centers Association - Business Tourism, Los Angeles, CA

4/1997 – 3/2000          Vice President, Communications, Business Tourism Div.

Contracted by members of the WTCA to lead a three-years international drive to promote business tourism. Tasks included planning and managing various marketing communications projects and chief representative for the project in Europe, Japan, Korea and the U.S.

  • I was the keynote speaker for all “WTCA Business Tourism” events (1997-1999).
  • I organized meetings in the U.S., Spain (Seville, Barcelona), France (Lyons), Japan (Tokyo, Osaka, Okinawa), South Korea (Seoul), and Italy (Trieste).
  • I scheduled, organized and managed my own appearances at trade shows and other public events.
  • I managed a small staff of two travel advisers and five travel writers.
  • I researched, scheduled, organized and managed 11 ‘business tourism missions’ between France, Italy, Spain, Korea, Japan and various cities in the United States.
  • The project was credited for creating an international business tourism alliance between 85 cities.
Highlights

Keynote Presenter: For all WTCA-sponsored “business tourism” events held in Europe, Asia, and North America for groups as large as 300 people. Many of the presentations included handouts, PowerPoint presentation, speech, and Q&A.

Website: Produced and designed a branded site called “TourismNOW.com” that featured online reservations (air, hotel, car rental). The service was promoted as a business tourism service to the worldwide membership.

Magazine: Published "Business Tourism Magazine,” an online magazine that promoted about locations 120 worldwide.

Business Tourism Mission: Developed a business tourism mission with a catalog of 85 business tourism destinations in the U.S., Europe, Japan, and Korea.

Other Work Highlights

I have been retained as a freelance practitioner to produce manage various special projects. Here are the highlights of that work:

Cause for Quality (C4Q):  Contract ebook for Subir Chowdhury intended for distribution to clients of his consultancy. Credited as “editor.” For ASI Consulting Group, LLC. (2013).

Your Body Code: A personal nutrition wellness program:  Contract book for retail trade and distribution to clients. Credited as “editor” and “co-publisher.” For Your Body Code, Inc. (2009).

Business Diplomacy 101: Client newsletter/blog that focused on the art of negotiation for Gary Bedian, Bedian International (2009).

Cause for Quality: ‘Ghosted’ an eBook that summaries for renown author/thinker Subir Chowdhury. Credited as “editor.” For ASI Consulting, LLC (2013).

Hand and Dove: The Art of Alexandra Nechita: Produced a book for world-renowned impressionist artist, Alexandra Nechita. Credited as “co-publisher” and “editor.” For ImaginART, Inc. (2005).

Rest Magazine: Contracted to produce and publish a prototype luxury lifestyle travel magazine; credited as “executive editor.” For W2B Publishing, Inc. (2008).

Color and Aroma Magazine: Contracted to produce and publish a food and wine lifestyle magazine; credited as “editor.” For OC Grapevine, Inc. (2008).

Judicial Council of California (California courts system): Commissioned to deploy new methods for improving search engine results (search engine optimization). Created a "text to link" formula that improved search results and increased web traffic by 25% for the Judicial Council of California. Collected documents and generated PDF documents  to the Self-Help section (1996-1999).

Achieving Vision: Wrote the introduction section for the syllabus and strategic management workshop seminar materials for the engineers at Texas Instruments, Inc. For GEO Group, Inc. (1993).

The Art of Jack Kirby: Wrote, co-researched, produced and self-promoted a large format history book for Jack Kirby, a celebrated comic book artist. Blue Rose Press, Inc. (1992).

Hard Asset Advisor: Researched, wrote and published a monthly newsletter for IRC&B, Inc., an investment brokerage based in Irvine, CA. (1987 – 1989).

Companion to Rare Coin Collecting: Wrote and published a primer on coin collecting. Interviewed experts, collected historical information, and valuation charts. For IRC&B, Inc. (1988).

Education, Honors

2004, Jack Kirby Award. In recognition for ongoing work as a writer/historian and preservation of the cultural legacy of American comic books (Projects: “The Art of Jack Kirby,” “Conversations with Jack,” and “Captain Marvel Culture”).

1997, Proclamation by the Orange County Board of Supervisors in recognition for “Volunteer Leadership in Education” for work performed on behalf of Netday96 and Project Tomorrow.

1988, Dale Carnegie - Public Speaking/Presenting, completed two, 14-week training programs; received a special citation for “Impromptu Speaking”

1982, Bachelor’s Degree from California State University Long Beach; degree in Journalism with undeclared minors in Art History and Earth Science.

References and Referrals

Upon request. See also LinkedIN: http://www.linkedin.com/in/raywyman for more information.



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