Copywriting

How to write copy for advertising and public relations.

Why Print Lingers: And why your content strategy MUST still include print.

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. Digital pundits said, “Print is…

2 years ago

Working the Angles of Content Creation

In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing…

7 years ago

5-Point Content Silo Plan that will help you Boost Your Search Results Strategy

Build a Content Silo Strategy that stacks up SERP-focused content rich with relevant and tightly targeted search terminology—and triggers the…

10 years ago

The Temptation (and the perils) of Spamdexing

Tempted to “fix” bad website ranking with some SEO tricks? Confessions from a former Spamdexer. First, full disclosure - I…

10 years ago

Writer’s Journey: Plagiarism, Ethics, and Stealing

Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was…

14 years ago

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