But first: Meet “Heavypen”
I’m Ray Wyman Jr. (alias “heavypen”). Not many people in this industry can say that they’ve been creating web content for as long as I have. Not many freelance writers can say that they’ve been writing for nearly quite as long either!
I saw my first published story in 1977. It was for a throwaway weekly movie guide called “Entertainment Hotline.” After I completed my journalism degree at Cal State Long Beach in 1982, I was published in about a dozen newspapers, journals, and business trade publications. I wrote my first book in 1987 (Companion to Rare Coin Collecting). My first website was launched in 1996 for one of the first nonprofit education organizations that was dedicated to help public education implement the “information superhighway” (what a label). Heavypen.com was launched on November 7, 1997 (see the history).
I’m the author of The Art of Jack Kirby and I am currently working with The Jack Kirby Museum to curate recorded stories about private interactions with Jack. And yep… I’m a former storywriter for the Star Trek television franchise (ST:V Time and Again; ST:DS9 Meridian). Don’t look for my byline though – I was paid for those stories without credit. Sad, but there it is. I kept a copy of the check though!
What isn’t so sad is that I’m a project ready freelance writer with more than 30 years of experience in all media. A million words after my first published article, I’ve kept up with tech developments and sharpened skills in all areas of marketing communications. Nowadays, I mostly write content (feature articles, ghost blogs, white papers, and technical manuals). But I also produce videos (YouTube), websites, apps, PowerPoint presentations, and a whole bunch of other things.
I invite you to take advantage of my extensive experience. Tap into my knowledge of SEO/SEM analysis and optimization, social media, website promotions, ghost blogging, and presentation. I work for clients all over the U.S. and in China, and Europe – all from my home office in Orange County, CA. Heavypen’s slogan is “Content creation for a Word-Hungry World.” My specialty is keeping costs low and content effective for small to medium-sized businesses.
Not many people can say that they’ve been creating web content for as long as I have. My first website was launched in 1996 when I worked for nonprofit education organizations anxious to connect with students and parents about their new online initiatives. Heavypen.com was launched on November 7, 1997 (see the history). I’ve kept up with developments and sharpened my skills in all areas of marketing communications. Mostly, I write content. But I also produce videos (think YouTube), feature articles, ghost blogs, white papers, and speeches. I produce websites, ‘executive’ interview videos, apps, PowerPoint presentations, and press releases. And what do you know… I’m a veteran journalist and published author.
Here’s the bottom line. I am a public relations and marketing communications professional. I have all kinds of experience – more than qualified to call myself an expert in many fields.
Services and Specialties
Content Creation – Content creation is more than just uploading a few pictures and text. You must put some serious thought into your content. Thinking purely about the people – your target audience – that means creating interesting narratives and wonderfully woven narratives about you, your company, your product/service, and your mission. As for machines – i.e., search engines – that means applying deep contextual meaning and intent behind the words you use to describe your product and services (yeah, the machines grade your content). Consider also the fact that Google and Bing’s complex semantic algorithms make old SEO keyword stacking and tagging outmoded and completely uncool. Thus.. content that’s original, fresh, and engaging is (and always has been) the absolute king of marketing. Lest we grow overenthusiastic by SEO/SEM, remember that content is not just for the machines that rank you – but for the people who want to learn more about you. We’ve always needed deep content, but now we need to go even deeper. We deep content to create the kind of locking power that produces interaction and engagement with target audiences. Well-planned and well-distributed content can also help us draw relevant traffic from many “end points” and create excitement in small groups as well as large ones. All you have to do is make sure that your content creation is a vibrant narrative that carries a riveting call to action and an authoritative ‘voice’ that commands attention of real people.
Production and Project Management – Anyone armed with a bit of knowledge can become a producer. But not every producer is a pro. I’ve been a ‘productionist’ for much of my adult life. I’ve worked for publishers, public relations agencies, advertising agencies. I’m a master at organizing production – production schedules, vendors, and individual producers. I’m fully aware of every aspect of your project, be it writing articles, producing pages for your website, constructing a WordPress website, managing your social media campaigns, generating a ghost blog, writing and distributing press releases, producing one-on-one executive videos suitable for YouTube – and more. I may draft other freelance specialists to help with particulars of your project, but I never surrender responsibility. I have many years of direct experience at writing (of course), but I also have plenty of personal experience producing videos, press releases, press kits, PowerPoint presentations, business narratives, brochures, websites – and so much more. I have managed production for public events and trade shows. I owned a marketing communications production studio from 1985 to 1989 and specialized in company newsletters, sales catalogs, and other publications for public relations. I ran my own publishing company from 1990 until 1994 where I broke into magazines and book production. Finally – if you’re on a budget (who isn’t), I can make you look like a million bucks. That’s my job.
Technical documents – I’m a technical writer. I have more than a decade of experience composing technical training manuals for heavy machinery, network operation centers, and complex standard operating procedures. This is one facet of my experience that really differentiates me from most of my fellow writers. After I graduated from college in 1982, I moved on to journalism and the other work I do for my clients. But it was experience as a technical writer that helped me become a better writer. I worked my way through college as a technical illustrator for Hughes Helicopters, JPL, and Northrop. I received various classified clearances to work with engineers and researchers, sifting through technical language and the engineering process to produce write and produce manuals, instruction guides, tutorials; edit technical articles, white papers, research papers. I was also a technical illustrator. I drew diagrams, flowcharts, and illustrations for several of the manuals I wrote. Net result of that experience: I can analyze highly technical concepts and convert them into plain language narratives for marketing. I still work as a technical writer and I currently produce plenty of manuals. I am familiar with Chicago (Turabian), MLA, MAPA, APA writing style guides. I know my way around creating technical reference guides, troubleshooting manuals, and technical training manuals.
Not quite ready to reach out? Read my BLOG for a peek into my writing style. You’ll see a rather wide range of topics and formats. I don’t actually keep a regular blog (I’m too busy writing for clients). Want to see referrals and recommendations? See my LinkedIN profile.