Aka: Ray Wyman Jr, Blogger, Content Creator, SEO/SERP Strategist, and Builder of Websites
BOTTOMLINE: I’m a project-ready freelance content creator with more than 30 years of experience. I keep up with current tech developments and skills in all areas of marketing communications. Most of my current work is in content development (feature articles, ghost blogs, white papers, and technical manuals) and SEO/SERP strategy (research and execution for search engine optimization, search engine results pages). I also develop and manage WordPress websites and produce quite a few YouTube videos and content for Instagram.
Take advantage of my extensive experience and knowledge of content development, SEO/SEM analysis and optimization, social media, website promotions, blogging, and presentation. Looking for a blogging coach? I do that too! I work for clients all over the U.S. and in China, and Europe – all from my home office in Orange County, CA. Heavypen’s slogan is “Content creation for a Word-Hungry World,” with a focus on keeping costs low and content effective for small to medium-sized businesses.
By the time I completed my journalism degree at Cal State Long Beach in 1982, I was already published in about a half-dozen newspapers, journals, and business trade publications. I wrote my first book in 1987 (Companion to Rare Coin Collecting). I launched my first website (all hard-coded HTML) in 1996 for one of the first nonprofit education organizations dedicated to helping public education take advantage of the promise of the “information superhighway” (what a superlative). Heavypen.com was launched on November 7, 1997 (see the history). I’m the author of The Art of Jack Kirby and I am currently working with The Jack Kirby Museum in the ongoing effort to curate works by the true King of Comics. I also worked as a story writer for the Star Trek television franchise.
Services and Specialties
Content Creator, SEO/SERP Strategist – My job as a content creator is more than just uploading a few pictures and text. I lump “content creation” with “SEO/SERP” because these days, effective content needs a strategy. To be successful online (with or without a ‘home’ website), you must put some serious thought into what we want our target audience to know about us. That means creating exciting narratives and wonderfully woven narratives about you, your company, your product/service, and your mission. But we also have to think about the machine – i.e., search engines. Here is where we must apply deep contextual meaning and intent behind every word, and plan how people will find our content with organic keyword searches. That means describing product and services thoroughly, but with an eye on how the content will be ranked and how well it’ll be placed. And by the way, the machines grade your content based on grammar – so you also have make sure the quality of your content is up to the same standard as your target audience. Consider also that Google and Bing’s complex semantic algorithms make old SEO keyword stacking and tagging outmoded and completely uncool. Thus… content that’s original, fresh, and engaging is (and always has been) the absolute king of marketing. Be careful about overenthusiastic SEO programs: content is not just for the machines that rank you, but for the people who want to learn more about you. A well-planned content strategy also draws traffic from many “endpoints” – via social media, syndication, blogging, events, and more.
Production and Project Manager – Anyone armed with a bit of knowledge can become a producer. I’ve worked for publishers, public relations agencies, advertising agencies. I’m a master at organizing production – production schedules, vendors, and individual producers. I’m fully aware of every aspect of your project, be it writing articles, producing pages for your website, constructing a WordPress website, managing your social media campaigns, generating a ghost blog, writing and distributing press releases, producing one-on-one executive videos suitable for YouTube – and more. I may draft other freelance specialists to help with particulars of your project, but I never surrender responsibility. I have many years of direct experience at writing (of course), but I also have plenty of personal experience producing videos, press releases, press kits, PowerPoint presentations, business narratives, brochures, websites – and so much more. I have managed production for public events and trade shows. I owned a marketing communications production studio from 1985 to 1989 and specialized in company newsletters, sales catalogs, and other publications for public relations. I ran my own publishing company from 1990 until 1994, where I broke into magazines and book production. Finally – if you’re on a budget (who isn’t), I can make you look like a million bucks. That’s my job.
Technical Writer – I have more than a decade of experience composing technical training manuals for heavy machinery, network operation centers, and complex standard operating procedures. This is one facet of my experience that really differentiates me from most of my fellow writers. After I graduated from college in 1982, I moved on to journalism and the other work I do for my clients. But it was the experience working as a technical writer through college that helped me become a better writer. During that time I also worked a technical illustrator for Hughes Helicopters, JPL, and Northrop. I received various classified clearances to work with engineers and researchers, sifting through technical language and the engineering process to produce write and produce manuals, instruction guides, tutorials; edit technical articles, white papers, research papers. I laid out complex technical diagrams, flowcharts, and illustrations for many of the manuals I wrote and edited. The net result of that experience: I can analyze highly technical concepts and convert them into everyday language narratives for marketing. I still offer my services as a professional technical writer (reference guides, troubleshooting manuals, and technical training manuals). I am familiar with Chicago (Turabian), MLA, MAPA, APA writing style guides.
Let’s try something a little bit radical: no more contact form! Unless you’re willing to engage complex anti-spam apps, forms are an open invitation for abuse. Captcha is supposed to help stop that, but to be honest, I don’t like using them any more than I like managing the app. I invite you to use any of these social media platforms where I am active or I receive notification on a fairly regular basis:
PLEASE NOTE that contact via LinkedIn, Twitter, and Facebook may take longer because I’m not always online on those platforms (too busy working!). I am more responsive with Yelp because I get instant notification on my mobile phone for all requests for service. You can also try my office phone, 714-997-3808. Nothing like old school.