A Project Ready Pro
I’m Ray Wyman Jr. I’m a project ready freelance writer with more than 30 years of experience in all media. I have extensive experience in content creation, content marketing, public relations, promotions, website creation, and project management. My work often includes SEO/SEM analysis and optimization, social media, website promotions, ghost blogging, and presentation. I’m also an technical writer with experience in composing technical training manuals for heavy machinery, network operation centers, and complex standard operating procedures. I work for clients all over the U.S. and in China, and Europe – all from my home office in Orange County, CA. Heavypen’s slogan is “Content creation for a Word-Hungry World.” My specialty is keeping costs low and content effective for small to medium-sized businesses.
Not many people can say that they’ve been creating web content for as long as I have. My first website was launched in 1996 when I worked for nonprofit education organizations anxious to connect with students and parents about their new online initiatives. Heavypen.com was launched on November 7, 1997 (see the history). I’ve kept up with developments and sharpened my skills in all areas of marketing communications. Mostly, I write content. But I also produce videos (think YouTube), feature articles, ghost blogs, white papers, and speeches. I produce websites, ‘executive’ interview videos, apps, PowerPoint presentations, and press releases. And what do you know… I’m a veteran journalist and published author.
Here’s the bottom line. I am a public relations and marketing communications professional. I have all kinds of experience – more than qualified to call myself an expert in many fields.
Content Creation – Content creation is more than just uploading a few pictures and text. You must put some serious thought into your content. Thinking purely about the people – your target audience – that means creating interesting narratives and wonderfully woven narratives about you, your company, your product/service, and your mission. As for machines – i.e., search engines – that means applying deep contextual meaning and intent behind the words you use to describe your product and services (yeah, the machines grade your content). Consider also the fact that Google and Bing’s complex semantic algorithms make old SEO keyword stacking and tagging outmoded and completely uncool. Thus, (original, fresh, and engaging) content is once again king. Not just for the machines that rank you – but for the people who want to learn more about you. In my opinion, we’ve always needed deep content. We need it to create the kind of locking power we need to connect with our target audiences. Planned and well-distributed content can draw relevant traffic from many “end points” and a well-planned content placement strategy. However, make sure that your content creation is a vibrant narrative that carries a riveting call to action and an authoritative ‘voice’ that commands attention of real people.
Production and Project Management – Anyone armed with a bit of knowledge can become a producer. But not every producer is a pro. When I say that production is my specialty, that means I’m pro ‘master’ with everything that I do: writing articles, producing pages for your website, constructing WordPress websites, managing a social media campaign, generate a ghost blog, write and distribute press releases, and produce one-on-one executive videos suitable for YouTube. I also have many years of experience producing video press releases, press kits, PowerPoint presentations, business narratives, and brochures. How can I call myself a pro “master”? The biggest reason is that I have a bit more than 30 years of production experience under my belt. I’ve been a productionist for much of my adult life, working at public relations agencies and publishers where I managed production schedules, vendors, and individual producers. I have managed production for public events and trade shows. I owned a marketing communications production studio from 1985 to 1989 and specialized in company newsletters, sales catalogs, and other publications for public relations. I ran my own publishing company from 1990 until 1994 where I broke into magazines and book production. What does this all mean? It means that if you’re on a budget (who isn’t), I can make you look like a million bucks – without spending a million bucks.
Technical documents – One facet that differentiates me from most of my colleagues as a writer is my flexibility. I worked my way through college as a technical illustrator for Hughes Helicopters, JPL, and Northrop. I received various classified clearances to work with engineers and researchers, sifting through technical language and the engineering process to produce write and produce manuals, instruction guides, tutorials; edit technical articles, white papers, research papers. I was also a technical illustrator. I drew diagrams, flowcharts, and illustrations for several of the manuals I wrote. Net result of that experience: I still work as a technical writer. I am familiar with Chicago (Turabian), MLA, MAPA writing style guides. I know my way around creating technical reference guides, troubleshooting manuals, and technical training manuals. It wasn’t until after I graduated from college in 1982 that I moved on to journalism, writing columns and features for area business/lifestyle magazines. But I found that my technical experience actually helped be a better writer. I also use that experience to convert highly technical concepts into plain language narratives for marketing. My technical experience also helped me when I wrote a few stories for the Star Trek television franchise.
Contact me for a proposal for services? Use this contact form and I’ll get back as fast as I can. Read my BLOG for tips on marketing communications (see “Marketing 101”). Use the contact form and send me a request if there’s a topic that you’d like me to cover. Seriously, I love teaching people how to do this kind of stuff for themselves. In my blog you also find book reviews and essays about my faith, my reflections on society, and my journey as a writer.
Feel free to contact me by phone 714-997-3808 or through my LinkedIN profile.