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	<title>Heavypen - freelance public relations, promotions, and publisher in California &#187; Marcom</title>
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	<description>Heavypen Blog. Expressions on all things about marketing/corporate communications by Ray Wyman Jr., freelance public relations, promotions, and publishing.</description>
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		<title>You want to hire a SEO, SMM Manager? LOL!</title>
		<link>http://www.heavypen.com/2011/06/seo-smm-manager/</link>
		<comments>http://www.heavypen.com/2011/06/seo-smm-manager/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 14:02:27 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[The Good Guerrilla]]></category>
		<category><![CDATA[corporate communications]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marcom]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMM]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[undercover marketing]]></category>

		<guid isPermaLink="false">http://www.heavypen.com/?p=135</guid>
		<description><![CDATA[You get what you pay for… That&#8217;s what the old guy said. Bob Frost &#8211; recently plucked from the blog-o-sphere (he lost his website, which was a damn shame, IMO). Old school too. Very old. His favorite class: Latin. I met Bob just before I fell into (his words) the &#8220;evil pit&#8221;; aka &#8220;marketing communications.&#8221; [...]]]></description>
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		<title>Move Your Niche!</title>
		<link>http://www.heavypen.com/2009/08/move-your-niche/</link>
		<comments>http://www.heavypen.com/2009/08/move-your-niche/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 13:03:07 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Heavypen]]></category>
		<category><![CDATA[levinson]]></category>
		<category><![CDATA[Marcom]]></category>
		<category><![CDATA[niche marketing]]></category>

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		<description><![CDATA[Are there only 3 Effective Ways to introduce a niche publication? I think there could be more. ]]></description>
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		<title>Angling for a Story</title>
		<link>http://www.heavypen.com/2009/07/angling-for-a-story/</link>
		<comments>http://www.heavypen.com/2009/07/angling-for-a-story/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 19:57:52 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[The Good Guerrilla]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Heavypen]]></category>
		<category><![CDATA[levinson]]></category>
		<category><![CDATA[Marcom]]></category>
		<category><![CDATA[touchpoint]]></category>
		<category><![CDATA[undercover marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.heavypen.com/?p=15</guid>
		<description><![CDATA[In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing interesting about “dog bites man,” but the whole world wants to know when “man bites dog.” You may recognize this as “spinning” a story, I believe that “angling” is a much better verb. It’s also an older term that recalls the ancient art of plank making. ]]></description>
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		<title>Hello world!</title>
		<link>http://www.heavypen.com/2009/07/hello-world/</link>
		<comments>http://www.heavypen.com/2009/07/hello-world/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 23:11:20 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[About heavypen]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Heavypen]]></category>
		<category><![CDATA[Marcom]]></category>

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		<description><![CDATA[Welcome to Heavypen-com; a new blog featuring the talents of freelance writer and publisher, Ray Wyman Jr.]]></description>
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