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	<title>Heavypen - freelance public relations, promotions, and publisher in California &#187; Heavypen</title>
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	<description>Heavypen Blog. Expressions on all things about marketing/corporate communications by Ray Wyman Jr., freelance public relations, promotions, and publishing.</description>
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		<title>In Japan, parents try to go on: &#8216;My child should come home to me&#8217; &#8211; CNN.com</title>
		<link>http://www.heavypen.com/2011/03/in-japan-parents-try-to-go-on-my-child-should-come-home-to-me-cnn-com/</link>
		<comments>http://www.heavypen.com/2011/03/in-japan-parents-try-to-go-on-my-child-should-come-home-to-me-cnn-com/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 03:58:00 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[earthquake]]></category>
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		<description><![CDATA[As I read the stories of Japan’s post March 11 survivors, the ache in my heart grows and carves a very large hole in my soul – in particular, for the parents. I don’t know what I would do were I in this situation. I cannot fathom how a surviving parent can conjure the strength [...]]]></description>
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		<title>Move Your Niche!</title>
		<link>http://www.heavypen.com/2009/08/move-your-niche/</link>
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		<pubDate>Fri, 14 Aug 2009 13:03:07 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
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		<category><![CDATA[levinson]]></category>
		<category><![CDATA[Marcom]]></category>
		<category><![CDATA[niche marketing]]></category>

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		<description><![CDATA[Are there only 3 Effective Ways to introduce a niche publication? I think there could be more. ]]></description>
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		<title>Angling for a Story</title>
		<link>http://www.heavypen.com/2009/07/angling-for-a-story/</link>
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		<pubDate>Sat, 25 Jul 2009 19:57:52 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[The Good Guerrilla]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
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		<category><![CDATA[touchpoint]]></category>
		<category><![CDATA[undercover marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing interesting about “dog bites man,” but the whole world wants to know when “man bites dog.” You may recognize this as “spinning” a story, I believe that “angling” is a much better verb. It’s also an older term that recalls the ancient art of plank making. ]]></description>
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		<title>Now, I&#8217;m getting serious&#8230;</title>
		<link>http://www.heavypen.com/2009/07/now-im-getting-serious/</link>
		<comments>http://www.heavypen.com/2009/07/now-im-getting-serious/#comments</comments>
		<pubDate>Fri, 03 Jul 2009 00:38:12 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[About heavypen]]></category>
		<category><![CDATA[Heavypen]]></category>
		<category><![CDATA[Introductions]]></category>

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		<description><![CDATA[I am a frustrated blogger; a lurker. But that has all changed. ]]></description>
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		<title>Hello world!</title>
		<link>http://www.heavypen.com/2009/07/hello-world/</link>
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		<pubDate>Thu, 02 Jul 2009 23:11:20 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[About heavypen]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Heavypen]]></category>
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		<description><![CDATA[Welcome to Heavypen-com; a new blog featuring the talents of freelance writer and publisher, Ray Wyman Jr.]]></description>
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