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	<title>Heavypen - freelance public relations, promotions, and publisher in California &#187; buzz marketing</title>
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		<title>The Good Guerrilla</title>
		<link>http://www.heavypen.com/2009/07/the-good-guerrilla/</link>
		<comments>http://www.heavypen.com/2009/07/the-good-guerrilla/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 07:17:31 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[The Good Guerrilla]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[levinson]]></category>
		<category><![CDATA[touchpoint]]></category>
		<category><![CDATA[undercover marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[Every good marketer has read Jay Conrad Levinson’s seminal tome Guerrilla Marketing. The title has become ubiquitous to the profession. It registers as a noun of ‘marcom-speak’ that describes nearly any off-the-beaten-path strategy and tactic. While the ‘new’ guerrilla strategies are distillations, permutations, and variations on Levinson’s original theme, they all bank on his singular realization that all marketing is a matter of geometry and kinetics.]]></description>
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