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	<title>Heavypen - freelance writer, editor, and publisher in California &#187; Promoting</title>
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	<link>http://www.heavypen.com</link>
	<description>Writing, editing, publishing and tools for marketing communications.</description>
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		<title>For photographers and graphic artists, not a pretty picture out there &#8211; latimes.com</title>
		<link>http://www.heavypen.com/2010/01/for-photographers-and-graphic-artists-not-a-pretty-picture-out-there-latimes-com/</link>
		<comments>http://www.heavypen.com/2010/01/for-photographers-and-graphic-artists-not-a-pretty-picture-out-there-latimes-com/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 21:02:57 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Promoting]]></category>
		<category><![CDATA[Great Depression]]></category>
		<category><![CDATA[LA Times]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recovery]]></category>
		<category><![CDATA[reform]]></category>

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		<description><![CDATA[For photographers and graphic artists, not a pretty picture out there &#8211; latimes.com
Posted using ShareThis
]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Grace and Peace be with you&#8230;</title>
		<link>http://www.heavypen.com/2009/12/grace-and-peace-be-with-you/</link>
		<comments>http://www.heavypen.com/2009/12/grace-and-peace-be-with-you/#comments</comments>
		<pubDate>Fri, 25 Dec 2009 04:33:32 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[God]]></category>
		<category><![CDATA[grace]]></category>
		<category><![CDATA[Jesus Christ]]></category>
		<category><![CDATA[peace]]></category>

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		<description><![CDATA[I&#8217;m thinking about the extent of the Lord&#8217;s grace and his peace. This, after I heard a man say, &#8220;The Lord doesn&#8217;t want to have anything to do with me; Jesus doesn&#8217;t care about guys like me.&#8221; The man did not say this in jest; he was as serious as any man could be. I [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How the profits stacked up &#8211; Nov. 2, 2009</title>
		<link>http://www.heavypen.com/2009/11/how-the-profits-stacked-up-nov-2-2009/</link>
		<comments>http://www.heavypen.com/2009/11/how-the-profits-stacked-up-nov-2-2009/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:49:24 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Promoting]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[Great Depression]]></category>
		<category><![CDATA[Great Recession]]></category>
		<category><![CDATA[recession]]></category>
		<category><![CDATA[recovery]]></category>
		<category><![CDATA[SP500]]></category>

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		<description><![CDATA[CNN MONEY: How the profits stacked up &#8211; Nov. 2, 2009
Good solid news for the economy. On other online venues, I&#8217;m known for my high optimism for the recovery of the US economy. As reported by CNN Money, the recovery is producing profits for key SP500 corporations &#8211; the companies that are in the best [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Yet Another Email Scam</title>
		<link>http://www.heavypen.com/2009/10/yet-another-award-scam/</link>
		<comments>http://www.heavypen.com/2009/10/yet-another-award-scam/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 18:07:25 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Entrepreneur’s Journey]]></category>
		<category><![CDATA[Opinions]]></category>
		<category><![CDATA[Promoting]]></category>
		<category><![CDATA[Scams]]></category>

		<guid isPermaLink="false">http://www.heavypen.com/2009/10/yet-another-award-scam/</guid>
		<description><![CDATA[Another one of those email scams. This one announces an award that you really don't want.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Move Your Niche!</title>
		<link>http://www.heavypen.com/2009/08/move-your-niche/</link>
		<comments>http://www.heavypen.com/2009/08/move-your-niche/#comments</comments>
		<pubDate>Fri, 14 Aug 2009 13:03:07 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Heavypen]]></category>
		<category><![CDATA[levinson]]></category>
		<category><![CDATA[Marcom]]></category>
		<category><![CDATA[niche marketing]]></category>

		<guid isPermaLink="false">http://www.heavypen.com/2009/08/move-your-niche/</guid>
		<description><![CDATA[Are there only 3 Effective Ways to introduce a niche publication? I think there could be more. ]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Angling for a Story</title>
		<link>http://www.heavypen.com/2009/07/angling-for-a-story/</link>
		<comments>http://www.heavypen.com/2009/07/angling-for-a-story/#comments</comments>
		<pubDate>Sat, 25 Jul 2009 19:57:52 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[The Good Guerrilla]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Heavypen]]></category>
		<category><![CDATA[levinson]]></category>
		<category><![CDATA[Marcom]]></category>
		<category><![CDATA[touchpoint]]></category>
		<category><![CDATA[undercover marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.heavypen.com/?p=15</guid>
		<description><![CDATA[In the parlance of writers, we talk about “angles”; giving new treatment to an old story. For instance, there’s nothing interesting about “dog bites man,” but the whole world wants to know when “man bites dog.” You may recognize this as “spinning” a story, I believe that “angling” is a much better verb. It’s also an older term that recalls the ancient art of plank making. ]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Good Guerrilla</title>
		<link>http://www.heavypen.com/2009/07/the-good-guerrilla/</link>
		<comments>http://www.heavypen.com/2009/07/the-good-guerrilla/#comments</comments>
		<pubDate>Sun, 12 Jul 2009 07:17:31 +0000</pubDate>
		<dc:creator>Ray</dc:creator>
				<category><![CDATA[Promoting]]></category>
		<category><![CDATA[The Good Guerrilla]]></category>
		<category><![CDATA[buzz marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[levinson]]></category>
		<category><![CDATA[touchpoint]]></category>
		<category><![CDATA[undercover marketing]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://www.heavypen.com/?p=11</guid>
		<description><![CDATA[Every good marketer has read Jay Conrad Levinson’s seminal tome Guerrilla Marketing. The title has become ubiquitous to the profession. It registers as a noun of ‘marcom-speak’ that describes nearly any off-the-beaten-path strategy and tactic. While the ‘new’ guerrilla strategies are distillations, permutations, and variations on Levinson’s original theme, they all bank on his singular realization that all marketing is a matter of geometry and kinetics.]]></description>
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		<slash:comments>2</slash:comments>
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