Archive for the ‘Opinions’ Category

Yet Another Email Scam

Monday, October 5th, 2009

US-commerce-association-scam

I received an email today announcing that a defunct magazine that I once edited has won the “2009 Best of Laguna Beach Award” in the graphic arts category.

Amazing.

The magazine – Laguna! Life and People – was not what I would call award winning material. The owner, Ford Design Group, had trouble pumping out issues even when the company was healthy. Add a messy divorce into the mix, a distracted art director, chaotic editorial control (never knew what the owner was going to do next), a kooky production setup … you get the idea. That was nearly three years ago. Katie Ford – the true brains of the Ford group – has gone on to rebuild her business. I’m back to my usual trouble-making. So, imagine my surprise when this weird little out-of-the-blue email showed up.

As it turns out, this is part of a wider nationwide email campaign. The Spokane, WA office of the Better Business Bureau tracked down the source in July 2009 and arrived at a simple conclusion: it’s a scam. Aside from the email announcements – which started several months ago – not much else is known about the company, the people or the awarding criteria, or even the recipients. Moreover, from what the BBB says, you really don’t want your name on one of their plaques. Seriously. The award designee – the U.S. Commerce Association – is also closely tied to another organization called the U.S. Local Business Association – a business that the BBB office in Washington DC gave an “F” for business practices among other things.

Here’s the bottom line – they want you to buy their $189.00 plaque or trophy, and that’s pretty much it. Not much else to say than SCAM BEGONE ! Then again, how tempting it is to have a pretty little trophy on my desk, even though I didn’t really earn it. Ah… but for the price, I’d just assume paint a rock blue and put it my desk. At least THAT would lead me chuckle from time to time. - HP

Distorted Facts on Distorted Demand

Friday, September 11th, 2009

I’m not really a political man. I don’t join parties. I don’t like ideology. I take ‘political aptitude tests’ when I’m bored. One time I tested as a “Liberal Economic Libertarian.” Another test, I surfaced as a “Moderate Republican.” It really depends on the issues.

Take health care reform. I’ve actually done some research in this area – mostly in the service of clients but also in covering healthcare issues for OC Metro and Brentwood Magazine.

A friend of mine knows that I support the present legislative effort to reform healthcare. He does not. After some email sparring over our counter opinions, he sent me a link to an article written by a technologist named David Goldhill published this summer by Atlantic Monthly entitled How American Health Care Killed My Father. Almost as dramatic as my OC Metro article “How Men Die.”

Goldhill’s article reads well, but I found it filled with errors. Moreover, many of his assumptions are based on simple anecdotes and nary any serious research.

For instance, while he decries any government involvement in health care delivery, he concedes that a ’single-payer’ system – e.g., a public insurance system – might provide a better solution (but doesn’t state why). Then he goes on to make the very common mistake of using Medicare and Canada care as examples of how costs will increase and care will decline under single-payer. It’s a bad assumption because it assumes that upward trend for demand will be constant.

While he correctly describes the cause of the present crisis – distorted demand – he fails to identify where the distortion came from. If he had, he wouldn’t have come to the conclusion that he makes (i.e., no government involvement, let the markets decide). For that lesson, you have to roll back the calendar to the early 1970s when “managed” healthcare took over the doctor-patient relationship. Instead of a personal relationship with your doctor (ala “Marcus Welby MD”) – there was a switchboard, an appointment desk, a patient timeline and productivity quotas. Doctors who wanted to participate in the new system were DISCOURAGED from offering preventative healthcare advice because the Managers said that such interactions were off task and wasteful (Greenfield, Kaplan, et al, 2003).

That’s how the two errors are related – when Goldhill notes the benefits of good patient-doctor relationships but fails to mention that every patient care research conducted for the last twenty years has found that good doctor-patient relationships (as opposed to cost-containment measures) tend to curtail demand (Gerteis, Edgman-Levitan, et al, 1993). Moreover, improved patient-doctor communication also produces measurable improvement in clinical outcomes (Greenfield, Kaplan, et al, 1985; 1988; 1989) – thereby reducing demand again.

And as most of us know, when demand goes down, overall cost to the system goes down.

That’s why I’m engaged in the present debate – working with a handful of non-partisan physicians and researchers to ensure that any meaningful reform includes provisions that removes the distortions created by managed care in the first place. Our assertion is that not only should we encourage greater doctor-patient interaction, but reward doctors for dispensing wellness advice and resources. I also believe that American health care is due for some ‘deprofessionalization’ – especially in areas of dispensing wellness services, treatment maintenance, non-critical care (Ehrenreich, 1978; “The Social Economics of Health Care” Davis, 2001).

By the way, variations of this concept are found under “Wellness Programs” or “Patient Wellness” in one proposal now circulating in the House and in the current draft of the so-called “Baucus Reform Proposal.”

Clearly, this is not an issue for laissez-faire capitalism to solve – yet many people have been hoodwinked into believing that it is. Just remember that we’ve tried that experiment already and look where it has left us. Universal greed makes the private sector ill equipped to provide a fair and timely solution for Universal Care. That’s why we need to support the current legislative effort and engage Congress and the President – to make sure that old mistakes are not repeated. - HP