Freelance writer and editor

A Project Ready Pro

December 30, 2015 / 0 comments

I’m Ray Wyman Jr – a freelance content creator. I’m a project ready pro with nearly 30 years of experience in all media, including print and video. I’m a veteran journalist, business writer, and public relations professional. I can help you create sustainable organic search results with a creative narrative that generates audiences, builds engagement and encourages…

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Television screens on black background with copy space

Content Strategy amid Multichannel, Multiscreen, Content Consuming Craziness

January 26, 2016 / 0 comments

I was browsing Klout content for some shop talk to add to my social media stream and found an article by Erin Everhart, blogging for Search Engine Land. The article focuses on marketing in a multichannel, multiscreen content market – lots of useful tips about SEO and social media stuff – but there are a…

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Ancient Greek

Is America Experiencing a Leadership Crisis?

January 19, 2016 / 0 comments

Is it true that bad leadership creates bad citizens? That’s the takeaway from a recent article posted by William Haupt for – a non-profit organization “that promotes a well-informed electorate and a more transparent government.” I lack the skills to measure the quality of our elected leaders. We have survived some pretty awful ones…

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David Bowie: The Last of the Young Dudes – RIP

January 11, 2016 / 0 comments

Finally, I can say that my youth has gone. The ultimate YOUNG DUDE has passed away today. RIP David Bowie. Oh, am I being too dramatic about the passing of one irreverent, gender-phasing pop artist? Sorry. It’s just that when I read that he passed away at the ripe age of 69, quietly with his…

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Modern Democracy, Modern Journalism: Who watches the Watchdogs?

January 8, 2016 / 0 comments

The real question is, is there a role for “watchdog journalism” in a modern democracy? Adrian Vore of the San Diego Union-Tribune votes “yes” and explains himself pretty well. My answer is a qualified “yes” – with a caveat. American democracy has a unique feature called the First Amendment: the right to free speech, free…

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Confessions of a Failed Screenwriter

March 25, 2014 / 0 comments

An old friend posted a photo on his Facebook page. The image was of me, Peter Burke, and Steve Werblun caught in mid-stride into a would-be/might-have-been career in screenplay writing. My first impulse was to smile and reflect on the chaotic and fun days. But it also made me squirm a little. The photo was taken while we…

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Thank you Endeavour

September 21, 2012 / 0 comments

Caught a glimpse of the Space Shuttle Endeavour as it flew very close to my house today. The clip is quite short – but I was able to catch a few nice frames. Sometimes, history comes to you. The photo was taken in the same part of the sky. I thought I’d have some fun…

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Anybody else want to negotiate?

How to Survive a Negotiation, without the Bloodshed

June 13, 2012 / 0 comments

This is Part II, continues from Part I Negotiation through Moderation Ideally, negotiations should result in some form of agreement that functions well with little or no change. And yet, many agreements are often so unworkable that they can only be sorted out through litigation. Why? Let’s start with the old American motto: “moderation in everything.”…

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Workplace for negotiations on the nature (3d rendering)

How to Survive a Negotiation, without the Bloodshed

June 5, 2012 / 0 comments

Part I An old guy once told me that negotiation was like two men getting into a wagon. “Someone’s gotta go first.” If you’re in business, you have experienced negotiation. As far as score cards are concerned, I think my track record is better than most. This isn’t as much a boast as it is…

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Ray at World Trade Center Tourism

Business Abroad: Can you handle it?

May 13, 2012 / 0 comments

Business Abroad – words that provoke simultaneous mental eruptions of mystery, myth, and fear. In most cases, it’s the stereotypes about what’s beyond our borders that does the most damage. During my years at the World Trade Center, shuttling between North America and various clients in Asia and Europe, I experienced stereotyping of all types…

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Marketing Budgets: Don’t axe your most valuable asset.

May 5, 2012 / 0 comments

Before you axe your marketing communications program, consider the fact that many large corporations now treat marketing (advertising, promotions, public relations) as asset-building investments and not expense-based cost of doing business. This is likely the reason that savvy managers focus more on retention and not acquisition of new customers. All businesses want to control cost. It’s…

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Writer’s Journey: Plagiarism, Ethics, and Stealing

April 23, 2012 / 1 comment

Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was Machiavelli. I believe that it also follows that familiarity breeds contempt for civility and social order; courtesy and honor. In a very short period, we have seen social attitudes morph very quickly over a huge…

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You want to hire a SEO, SMM Manager?

June 7, 2011 / 1 comment

You get what you pay for… That’s what the old guy said. Bob Frost – recently plucked from the blog-o-sphere (he lost his website, which was a damn shame, IMO). Old school too. Very old. His favorite class: Latin. I met Bob just before I fell into (his words) the “evil pit”; aka “marketing communications.”…

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The Ache in My Heart is Japanese

March 23, 2011 / 0 comments

The stories from Japan can’t be much grimmer. The March 11th earthquake and tsunami was devastating – on a magnitude that is very hard to grasp. But as survivors pull together and begin the process of healing and rebuilding, I find that the ache in my heart grows. I can’t stop watching the horrific videos –…

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The Revolt of the Masses

January 26, 2011 / 0 comments

PART II: The Kinetics Back in September of last year, I attempted a review of Jose Ortega‘s seminal book La rebelión de las masas, translated The Revolt of the Masses, written during the naïve interval between the World Wars – truly the most tender of our years. Masses was written as a reaction to the…

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God, Darwin and Philosophers

November 10, 2010 / 0 comments

I just watched the 1960 film Inherit the Wind, directed by Stanley Kramer based on a play by Jerome Lawrence and Robert Lee. The story is the fictionalization of the 1925 “Scopes monkey trial” that pitted Darwin’s Theory of Evolution against The Bible. The final scene was the payoff for James Strickling. In that scene,…

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The Revolt of the Masses

September 20, 2010 / 0 comments

Part I: The scary stuff I have an unquenchable thirst for sociographs – especially for any insight on communications, how we communicate, why we bother and (moreover) to what end. Sometimes my journey for information takes me on some pretty wide meanders (read “over thinking”) like John Stuart Mill’s On Liberty, Thomas More Utopia, J.B….

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The Sisyphean Torture of the Unfinished Novel

May 20, 2010 / 0 comments

I don’t know how many journalists I have met who have said, “I’m working on a novel,” but I know at least one. Maybe it’s like being a waiter who aspires to be screenwriter. Some occupations just blend like that. Maybe a journalist is closer to a novelist than a waiter is to a screenwriter…

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Cynical about Political Cynicism

April 29, 2010 / 0 comments

I have grown weary of whiny journalists and pundits who have such a limited understanding of history and narrow appreciation of things in this country that have worked and worked very well. Point One: wholesale political changeover equals waste in terms of training new politicos to do a job that takes (by my own estimation)…

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Why Print Lingers

March 12, 2010 / 0 comments

Print lingers because it still meets the basic marketing paradigm: it serves a useful purpose. I suppose there will come a day when 100 perfect bound pages of 80 pound gloss stock will be as rare as a rotary phone, but it hasn’t happened yet. And if the stats are correct – it’ll be quite a while yet before we will truly say that print is dead.