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What To Look For in a Content Development Professional

December 30, 2015 / 0 comments

So… you’ve started your search for a content development professional. What now? I could say something prosaic like “Look for someone with a strong ethical background and high-level professionalism.” Let’s suppose you’re well beyond the first level. You want some serious advice. My first recommendation is to build an outline of all your marketing needs: every last…

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Is Free Will God’s Will?

April 29, 2016 / 0 comments

Father Everman – the man who taught me about the Word and brought salvation into my heart – said that there were two sides to the idea of free will. One: God gave us free will to choose Him. Two: God gave us free will to NOT choose Him. Now in my later years, and…

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5-Point Silo Strategy for SEO and SERP

Feed your SEO and Nourish your SERPs with a 5-Point Silo Strategy

March 22, 2016 / 1 comment

Grain silos are pretty fascinating inventions. Farmers harvest grain then drop it all into tall cylinders as a means of storage. When it’s time distribute the seed, all you have to do is open a chute. Content silos are just as fascinating. If your focus is to feed your SEO and nourish just the right…

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SEO: The Temptation and Peril of Spamdexing

SEO: The Temptation and Peril of Spamdexing

March 15, 2016 / 0 comments

6 SEO “Tricks” That Are Warning Signs Your “SEO Expert” is About to Kill Your Website One of Google’s primary enemies are what many of us call the spamdexers. These are the guys who tempt blacklisting by gaming the search engines with tactics designed to manipulate search results ranking. They spam the indexes with garbage…

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White Hat SEO

Nothing works better than old-school white hat SEO

March 8, 2016 / 0 comments

There is no such thing as a “good cheat” for SEO. And there’s a very good reason for that. If you were online back in 1996, then you remember when Alta Vista ruled the search. You’ll also understand why “good cheats” are anathema to good content development. Alta Vista was a machine-created index that spidered…

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Television screens on black background with copy space

Content Strategy amid Multichannel, Multiscreen, Content Consuming Craziness

January 26, 2016 / 0 comments

I was browsing Klout content for some shop talk to add to my social media stream and found an article by Erin Everhart, blogging for Search Engine Land. The article focuses on marketing in a multichannel, multiscreen content market – lots of useful tips about SEO and social media stuff – but there are a…

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Ancient Greek

Is America Experiencing a Leadership Crisis?

January 19, 2016 / 0 comments

Is it true that bad leadership creates bad citizens? That’s the takeaway from a recent article posted by William Haupt for Watchdog.org – a non-profit organization “that promotes a well-informed electorate and a more transparent government.” I lack the skills to measure the quality of our elected leaders. We have survived some pretty awful ones…

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david-bowie

David Bowie: The Last of the Young Dudes – RIP

January 11, 2016 / 0 comments

Finally, I can say that my youth has gone. The ultimate YOUNG DUDE has passed away today. RIP David Bowie. Oh, am I being too dramatic about the passing of one irreverent, gender-phasing pop artist? Sorry. It’s just that when I read that he passed away at the ripe age of 69, quietly with his…

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Four-Pillars-of-freedom

Modern Democracy, Modern Journalism: Who watches the Watchdogs?

January 8, 2016 / 0 comments

The real question is, should there be a role for “watchdog journalism” in a modern democracy? In American democracy? Adrian Vore of the San Diego Union-Tribune votes “yes” and explains himself pretty well. My answer is a qualified “yes” – a “yes” with a fat caveat wrapped around it. The caveat goes something like this: the American…

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Confessions of a Failed Screenwriter

March 25, 2014 / 0 comments

An old friend posted a photo on his Facebook page. The image was of me, Peter Burke, and Steve Werblun caught in mid-stride into a would-be/might-have-been career in screenplay writing. My first impulse was to smile and reflect on the chaotic and fun days. But it also made me squirm a little. The photo was taken while we…

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UFO?

Thank you Endeavour

September 21, 2012 / 0 comments

Caught a glimpse of the Space Shuttle Endeavour as it flew very close to my house today. The clip is quite short – but I was able to catch a few nice frames. Sometimes, history comes to you. The photo was taken in the same part of the sky. I thought I’d have some fun…

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Anybody else want to negotiate?

How to Survive a Negotiation, without the Bloodshed

June 13, 2012 / 0 comments

This is Part II, continues from Part I Negotiation through Moderation Ideally, negotiations should result in some form of agreement that functions well with little or no change. And yet, many agreements are often so unworkable that they can only be sorted out through litigation. Why? Let’s start with the old American motto: “moderation in everything.”…

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Workplace for negotiations on the nature (3d rendering)

How to Survive a Negotiation, without the Bloodshed

June 5, 2012 / 0 comments

Part I An old guy once told me that negotiation was like two men getting into a wagon. “Someone’s gotta go first.” If you’re in business, you have experienced negotiation. As far as score cards are concerned, I think my track record is better than most. This isn’t as much a boast as it is…

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Ray at World Trade Center Tourism

Business Abroad: Can you handle it?

May 13, 2012 / 0 comments

Business Abroad – words that provoke simultaneous mental eruptions of mystery, myth, and fear. In most cases, it’s the stereotypes about what’s beyond our borders that does the most damage. During my years at the World Trade Center, shuttling between North America and various clients in Asia and Europe, I experienced stereotyping of all types…

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Don't axe your most valuable asset

Marketing Budgets: Don’t cut your most valuable asset

May 5, 2012 / 0 comments

Controlling cost? Trimming budgets? Word of advice: before you hack away your marketing communications program, consider the fact that many forward-thinking organizations now treat marketing (advertising, promotions, public relations) as asset-building investments and not an expense-based cost of doing business. Our focus is shifting away from disposable engagement and more toward long-term relationships and retention. Acquisition of…

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Copyright

Writer’s Journey: Plagiarism, Ethics, and Stealing

April 23, 2012 / 1 comment

Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was Machiavelli. I believe that it also follows that familiarity breeds contempt for civility and social order; courtesy and honor. In a very short period, we have seen social attitudes morph very quickly over a huge…

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Are AD HOC marketing services making you miss your mark?

Get SEO, SEM, and SMM – But Don’t Limit Yourself to Ad Hoc Marketing “Experts”

June 7, 2011 / 1 comment

There’s a Latin phrase for just about every situation. Did you know that one reason lawyers and physicians used Latin was because it helped them make their “sorcery” as impenetrable as possible? Deus ex machina! As we all know, quidquid Latine dictum sit, altum viditur (everything sounds more impressive when said in Latin)! Consensio? Here’s a Latin phrase for…

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The Ache in My Heart is Japanese

March 23, 2011 / 0 comments

The stories from Japan can’t be much grimmer. The earthquake and tsunami of March 11, 2011, was devastating – on a magnitude that is very hard to grasp. Five years later, as survivors pull together and begin the process of healing and rebuilding, I find that the ache in my heart grows. I can’t stop watching…

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The Revolt of the Masses

January 26, 2011 / 0 comments

PART II: The Kinetics Following Part I, my review of Jose Ortega‘s seminal book La rebelión de las masas, translated The Revolt of the Masses. Written during the naïve interval between the World Wars – truly the most tender of our years. Masses was written as a reaction to the rise of the fascistic and nationalistic…

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God, Darwin, and Philosophers

November 10, 2010 / 0 comments

I just watched the 1960 film Inherit the Wind, directed by Stanley Kramer based on a play by Jerome Lawrence and Robert Lee. The story is the fictionalization of the 1925 “Scopes monkey trial” that pitted Darwin’s Theory of Evolution against The Bible. The final scene was the payoff for James Strickling. In that scene,…

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