Freelance writer and editor

What To Look For in a Content Development Professional

You've started your search for a content development professional. Maybe it's time to call in a 'Super-Pro'. I could say something prosaic like, ...

photo-by-rosan-harmens

Advice From a Former Fearful Blogger

Simple advice to help you get over your fear of blogging. A friend just sent me a Facebook message: Hey Ray, any advice on how I should start ...

photo-by-mayur-gala

Is Your Free Will God’s Will?

The bigger question for free will is, what's its purpose? Of course, we have free will - it's the source of humanity's greatness and its worst ...

5-Point Silo Strategy for SEO and SERP

5-Point Silo Strategy that will help you Boost Your Search Results

Feed your SEO strategy with a "Silo" of targeted SERP-focused content Grain silos are pretty fascinating inventions. Farmers harvest grain then ...

SEO: The Temptation and Peril of Spamdexing

SEO: The Temptation and Peril of Spamdexing

Watch for these 6 SEO "Tricks" - Warning Signs That Your "SEO Expert" is About to Kill Your Website One of Google’s primary enemies are what many ...

White Hat SEO

The “Old-School”: White Hat SEO and Content Marketing

The Google Endgame and why there's no room for SEO cheats. If you were online in 1996, you remember Alta Vista - the utter chaos of pure ...

Television screens on black background with copy space

Content Strategy amid Multichannel, Multiscreen, Content Consuming Craziness

I was browsing Klout content for some shop talk to add to my social media stream and found an article by Erin Everhart, blogging for Search Engine ...

Ancient Greek

Is America Experiencing a Leadership Crisis?

People complain that our leaders aren't what they used to be. Question is, what do we do about it? These days, the cycle of blame for things that ...

david-bowie

David Bowie: The Last of the Young Dudes – RIP

Finally, I can say that my youth has gone. The ultimate YOUNG DUDE has passed away today. RIP David Bowie. Oh, am I being too dramatic about the ...

Four-Pillars-of-freedom

Modern Democracy, Modern Journalism: Who watches the Watchdogs?

Three things that everyone can do to shed opinion bias. Adrian Vore of the San Diego Union-Tribune echos a long-held opinion among some that ...

photo-Csabi-Elter-typewriter1b

Confessions of a Failed Screenwriter

An old friend posted a photo on his Facebook page. The image was of me, Peter Burke, and Steve Werblun caught in mid-stride into a ...

UFO?

Thank you Endeavour

Caught a glimpse of the Space Shuttle Endeavour as it flew very close to my house today. The clip is quite short - but I was able to catch a few nice ...

Anybody else want to negotiate?

How to Survive a Negotiation, without the Bloodshed

Part II: Satiety - Negotiation through Moderation Continues from Part I Ideally, negotiations should result in some form of agreement that ...

Workplace for negotiations on the nature (3d rendering)

How to Survive a Negotiation, without the Bloodshed

Part I: The Measure of Success - with or without coals  An old guy once told me that negotiation was like two men getting into a wagon. "Someone's ...

Punch Rhodes Colossus as a symbol of business ventures abroad

Business Abroad: Are You Ready to Handle It?

International Business - words that provoke simultaneous mental eruptions of mystery, myth, and fear. And for good reason. In a previous age, going ...

Don't axe your most valuable asset

Marketing Budgets: Don’t cut your most valuable asset

Controlling cost? Trimming budgets? Consider Cost-of-Acquisition Before you hack away your marketing program. It's not an overthink. Global ...

Copyright

Writer’s Journey: Plagiarism, Ethics, and Stealing

Some smart guy once said that “familiarity is the breeding ground of all contempt for the law.” Maybe it was Machiavelli. I believe that it also ...

Are AD HOC marketing services making you miss your mark?

Stuck in the “ad hoc” SEO, SEM, SMM Cycle?

3 Reasons You Should Stop Relying on Ad Hoc Marketing Services There's a Latin phrase for just about every situation. As we all know, quidquid ...

www.nydailynews.com

The Ache in My Heart is Japanese

The stories from Japan can't be much grimmer. The earthquake and tsunami of March 11, 2011, was devastating - on a magnitude that is very hard to ...

12790226_s

The Revolt of the Masses

PART II: The Kinetics Following Part I, my review of Jose Ortega's seminal book La rebelión de las masas, translated The Revolt of the Masses. ...

photo_scopes-monkey-trial_wikipedia

God, Darwin, and Philosophers

Monkeys, not withstanding... I just watched the 1960 film Inherit the Wind, directed by Stanley Kramer based on a play by Jerome Lawrence and ...

crowd crossing street

The Revolt of the Masses

Part I: The scary stuff I have an unquenchable thirst for philosophical discussions that offer insight into communications: how we communicate, ...

man standing on a rock by himself

The Sisyphean Torture of the Unfinished Novel

I don't know how many journalists I have met who have said, "I'm working on a novel." Maybe it's like being a waiter who naturally aspires to be ...

I Report for CNN

Cynical about Political Cynicism

I have grown weary of whiny journalists and pundits who have such a limited understanding of history and narrow appreciation for what it takes to ...

Mass of books bolted to a wall.

Why Print Lingers – Why Your Content Development Strategy MUST Include Print

Print is Not Dead. Far from it.  What was it that they said when the "information super-highway" was first launched? Oh yeah. Print is dead. And it ...

cup of nice hot coffee

Coffee Drinkers have Rhythm

I'm a habitual coffee drinker, and I have people around me (doctors, mostly) poking at me to curtail the java for fear that I'll develop some ...

flock of birds

Well Rising

Can Poetry Save the Earth? I was rummaging through some notes and rediscovered this wonderfully written poem – probably one of my favorites. It is ...

“Net Zero” for the U.S. Military

This is a headline that stopped me completely: The U.S. Army's New Solar Power Plant Reflecting on the US Army's constant need for energy, I ...

Make Detroit our new China

OC METRO> UCI's Policano: Make Detroit our new China. Difficult times breed novel ideas. I like Policano's idea of sourcing work back to the ...

an-artist-plays-for-excellence

Freelance Writers Feel The Crash of the “Creative Class”

In our cost-driven, sped up world we've crashed into the culture of good enough. But is it good enough? What do we lose when we don't reward ...

photo-by-jordan-mcqueen

Optimism: Acceptance of the Past; Mindfulness of the Present

The optimism I learned from Buddha, grows in my heart with Jesus. First, a little background. My father was a professed atheist. A smart man, but ...

long-lonely-road-over-countryside

Grace and Peace be with you Snyder, Wherever You Are

"I saw a UFO once..." I was thinking about the extent of the Lord's grace and His peace when I thought of Snyder. I met the man while on my way ...

Photo by photo-Rodion-Kutsaev

My Green Hedge on Inflation

No matter where you are in this discussion philosophically or politically, the economy is coming back. Already, the American consumer is getting more ...

Solar panels on my roof

So very very pretty…

I've been bragging about my solar panels. I suppose it's time that I show folks what they look like. By the way, those panels are from First Solar - ...

How the profits stacked up – Nov. 2, 2009

CNN MONEY: How the profits stacked up - Nov. 2, 2009 Good solid news for the economy. On other online venues, I'm known for my high optimism ...

marijuana plant

One State At a Time: Marijuana Prohibition is Ending

Looking forward to the end of a senseless prohibition. Back in 2009, Times Online writer Andrew Sullivan speculated the end of "senseless ...

Photo by Kamesh Vedula

Yet Another Email Scam

I received an email today announcing that a defunct magazine that I once edited has won the "2009 Best of Laguna Beach Award" in the graphic arts ...

doc-with-rubber-gloves

Distorted Facts on Distorted Demand

I'm not really a political man. I don't join parties. I don't like ideology. I take 'political aptitude tests' when I'm bored. One time I tested as a ...

Heavy Homework is Good for Kids

A million kids groaned when researchers from the University of Nebraska announced their finding earlier this month: homework is good for you, the ...

photo-by-hannah-wei

Basic Rules for Creating Content in a Niche Market – The Strategic Path

A few days ago, I clicked into a discussion between some LinkedIN colleagues to name the most effective techniques I use for content creation for a ...

What's Your Angle?

Content Development Tactics – Angling a Story and Making Old Ideas New

Cynics say that the best ideas have been plucked to death. To me, an incurable optimist, originality is constant and ongoing because human society is ...

lolgorilla

Guerrilla Marketing Basics – a little Geometry and Physics for Your Strategy

Guerrilla Marketing is not doing marketing on the cheap. And it has nothing to do with dressing up in a gorilla suit. Long before there were ...

Now, I’m getting serious…

I am a freelance public relations professional, writer, marcom specialist, social networker and expert communicator. But alas, I'm also a frustrated ...

Roasting Chestnuts

Cue: Perry Como, "The Christmas Song," otherwise known as the "chestnut song." Do you hear the smooth tones dribbling over easy ...

roasted chestnuts

The Joy of Chestnuts, the Pleasure of the Roast

About this time of year, it's Perry Como who takes me back to the happier days of my childhood. Specifically, Como crooning about the long tradition ...

half-opened-macbook-laptop

Have You Had Your Wake Up Call for Security: Are you protected?

My Hard-Won 6-Step Security Checklist Tell me if you've experienced any of these security events: You've noticed a spike in email from various ...

photo-aleksandra-mazur1b

What Love Is

Paul Simon says there are at least 50 ways to leave your lover. I'll have to take his word for it. I've been on the receiving end of three - and ...

heavypen-dot-com-in-1997

Very Heavy – Since 1997; The Site is Alive. Now, I’m Going Sailing

The Site is Alive. Now, I'm Going Sailing I launched my first go at this Website in 1997. The big pic above is as Heavypen.com looked when I ...

Heavypen - Content Creation & Marketing CommunicationsHeavypen - Content Creation & Marketing CommunicationsHeavypen - Content Creation & Marketing CommunicationsHeavypen - Content Creation & Marketing Communications